GoPro
Associate Creative Director
Managed the digital team and led large-scale initiatives for gopro.com and CRM, driving strategic planning and design to drive business growth and innovation.
Worked cross functionally with marketing, product, eComm, engineering, consumer insights, and creative design, copy and media team.
Analyzed website data, driving a complete overhaul of GoPro.com by creating a strategic roadmap to iteratively redesign pages, enhancing user flow and increasing conversion through checkout.
Developed user flows, wireframes, and mockups scalable across mobile and web for product detail pages, accessories, checkout, interactive camera comparison page, and the homepage, which received over 1 million views on launch day.
GoPro Redesign 2.0 and Product Launch 2018 Screen Recordings
Fall 2018 Redesign 2.0 + Product Launch Desktop
Fall 2018 Redesign 2.0 + Product Launch Mobile
GoPro Redesign 1.0 and Product Launch 2017 Screen Recordings.
Stats on the new product detail pages for HERO7 Black: +163% Conversion vs HERO6 Black | -4.4% Bounce Rate vs H6B | +2.3 Scroll Rate vs H6B | +30% Time Spent vs H6B
Stats on homepage redesign: 1.44X Visits per Session | 24.5s Average Time Spent
Fall 2017 Redesign + Product Launch Desktop
Fall 2017 Redesign + Product Launch Mobile
QuikStories Logo Hand Painted
Accessories Redesign Desktop
Accessories Redesign Mobile
Camera Compare Page
Camera Compare Mobile
GoPro Cart + Checkout Redesign Stats on Redesigned Cart: 11% Abandonment Reduction | 7.3% Reduction in Load Time | +58.3% Conversion Rate Sitewide
Cart + Checkout Redesign Mobile
Navigation Redesign Desktop
Navigation Redesign Mobile
GoPro Plus Rebranding Desktop
GoPro Plus Rebranding Mobile