Eddie Bauer

Art Director 

• Led execution of catalog art direction and design for First Ascent, Motion, Travex, SportShop, & OFG series in collaboration with creative, photo, sales, and merchant teams.

• Designed catalog pages, including layout, grid structure, typography, and visuals to effectively appeal to customers and drive sales.

• Partnered with photo team to develop the look and feel for on-body photography and product still life.

• Marked up on-body and still life photography for retouching, including adjustment to color, lighting, and removal of distractions in the background and product, followed by final proofing.