GoPro
Associate Creative Director
Managed the digital team and led large-scale initiatives for gopro.com and CRM, driving strategic planning and design to drive business growth and innovation.
Worked cross functionally with marketing, product, eComm, engineering, consumer insights, and creative design, copy and media team.
Analyzed website data, driving a complete overhaul of GoPro.com by creating a strategic roadmap to iteratively redesign pages, enhancing user flow and increasing conversion through checkout.
Developed user flows, wireframes, and mockups scalable across mobile and web for product detail pages, accessories, checkout, interactive camera comparison page, and the homepage, which received over 1 million views on launch day.
GoPro 2018 Product Launch | Redesign 2.0 Screen Recordings
GoPro 2017 Product Launch | Redesign 1.0 Screen Recordings.
HERO7 Black: +163% Conversion vs HERO6 Black | -4.4% Bounce Rate vs H6B | +2.3 Scroll Rate vs H6B | +30% Time Spent vs H6B
Homepage redesign: 1.44X Visits per Session | 24.5s Average Time Spent
Accessories Redesign
Camera Comparison Page
Cart & Checkout Redesign
GoPro Plus Rebranding
QuikStories hand-painted logo.