GoPro

Associate Creative Director 

  • Managed the digital team and led large-scale initiatives for gopro.com and CRM, driving strategic planning and design to drive business growth and innovation.

  • Worked cross functionally with marketing, product, eComm, engineering, consumer insights, and creative design, copy and media team.

  • Analyzed website data, driving a complete overhaul of GoPro.com by creating a strategic roadmap to iteratively redesign pages, enhancing user flow and increasing conversion through checkout. 

  • Developed user flows, wireframes, and mockups scalable across mobile and web for product detail pages, accessories, checkout, interactive camera comparison page, and the homepage, which received over 1 million views on launch day. 

GoPro 2018 Product Launch | Redesign 2.0 Screen Recordings

GoPro 2017 Product Launch | Redesign 1.0 Screen Recordings.

HERO7 Black: +163% Conversion vs HERO6 Black | -4.4% Bounce Rate vs H6B | +2.3 Scroll Rate vs H6B | +30% Time Spent vs H6B

Homepage redesign: 1.44X Visits per Session | 24.5s Average Time Spent

Accessories Redesign

Camera Comparison Page

Cart & Checkout Redesign

GoPro Plus Rebranding

QuikStories hand-painted logo.